Land Rover’s quest to cover every single niche in the SUV market continues with the new Range Rover Velar sports crossover, unveiled today ahead of a Geneva Motor Show world premiere in a week’s time. 

The Velar was essentially made to fill the gap between the most affordable Range Rover, the Evoque, which starts from around $41,000, and the Sport that can be had from $65,000 and upwards. Range Rover's new mid-size model starts from $49,900 in the US and £44,830 in the UK rising to $89,300 and £85,450 respectively for the top of the line 'First Edition'. US prices exclude a $995 destination and handling fee.

In North America, Land Rover will give buyers a choice of two gasoline engines, a 247hp 2.0-liter turbocharged four and a 380hp 3.0-liter supercharged V6, and a 180hp 2.0-liter diesel, each driving through an eight-speed automatic transmission.

Europeans will get a wider range of engines, including the 180PS and 240PS 2.0-liter four-cylinder, and 300PS 3.0-liter V6 diesels, and a pair of petrol units, the 250PS 2.0L and the 380PS 3.0L V6A muscled up SVR performance variant, possibly with a V8 engine, could join the lineup later on.