Rolls Royce has pulled the covers off the new Cullinan, the brand’s first-ever SUV and at the same time the world’s first super-luxury crossover. The name Cullinan comes after the largest diamond ever discovered, which now is part of the British Crown Jewels.

Rolls Royce describes the Cullinan as an ‘all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time’. After all, it was the customers who asked the British car maker to build the Rolls-Royce of SUVs.

The new Rolls Royce Cullinan is the second model to be based on the new aluminum ‘Architecture of Luxury’ platform, after the latest Phantom. Under the bonnet sits a reworked twin-turbo 6.75-liter V12 engine that makes 563hp (571PS) and more importantly 627lb-ft (850Nm) of peak torque from just 1,600rpm.

Since this is Rolls Royce we’re talking about, no 0-62mph (100km/h) times were announced but the company did say that the Cullinan is capable of hitting a limited 155mph (250km/h).