Bugatti opened its first European Bugatti Lifestyle Boutique and Showroom in the Bavarian capital Munich. The morning after the official opening party we met up with Guy Caquelin, Bugatti’s Regional Director for Europe and Russia, and Rainer Dörr, Managing Director of the Dörr Group that manages the new Bugatti showroom in Munich as well as the existing showroom in Frankfurt.

Following the official opening of the first Bugatti Lifestyle Boutique in Tokyo, Munich is soon followed by the opening of the Bugatti Lifestyle Boutique in Monte Carlo. You might wonder why Bugatti specifically chose Munich as location – the answer has two sides. 

As we walk into the showroom on the corner of the Frauenstrasse 30, a stones-throw away from the famous Viktualienmarkt and the Isartor the first thing that catches our eye is a silver with dark blue Bugatti Chiron. “Only two weeks after the introduction of the new Bugatti hypercar at the annual Geneva Motor Show it is a great honor to have the Bugatti Chiron celebrate its German debut in Munich” says Rainer Dorr.