Rolls-Royce has officially unveiled the all-new Phantom which seeks to reclaim its title as the most luxurious vehicle in the world. Looking instantly recognizable, the redesigned flagship has been created to deliver "new levels of iconic presence and an increased elegance."

Rolls-Royce says these changes make the Phantom approximately ten percent quieter than its predecessor at 62 mph (100 km/h). The company's press team noted the sound levels are so low, engineers had to check their instruments to make sure they were calibrated correctly.

The platform is 30 percent more rigid than its predecessor and will be used on all future models including the next-generation Ghost, Wraith, and Dawn. Of course, it will soon make an appearance on Project Cullinan which is the company's first crossover.