Rolls-Royce has officially unveiled the all-new Phantom which seeks to reclaim its title as the most luxurious vehicle in the world. Looking instantly recognizable, the redesigned flagship has been created to deliver "new levels of iconic presence and an increased elegance."

Rolls-Royce says these changes make the Phantom approximately ten percent quieter than its predecessor at 62 mph (100 km/h). The company's press team noted the sound levels are so low, engineers had to check their instruments to make sure they were calibrated correctly.

Power is provided by an all-new twin-turbo 6.75-liter V12 engine that produces 563 hp (420 kW) and 663 lb-ft (900 Nm) of torque. It is connected to an eight-speed automatic transmission which uses "satellite aided" technology to ensure it's always in the right gear.

The platform is 30 percent more rigid than its predecessor and will be used on all future models including the next-generation Ghost, Wraith, and Dawn. Of course, it will soon make an appearance on Project Cullinan which is the company's first crossover.