The Mercedes-Benz brand stands for luxury and fascination like hardly any other. The design, styling and different equipment lines express the personal lifestyles of customers. With the new "MANUFAKTUR" label, Mercedes-Benz is doing even more justice to customers' growing desire for more individuality, and is enhancing the existing product portfolio with additional exclusivity and luxury: selected materials which are predominantly processed by hand, exclusive paint finishes and high-quality embellishments in the interior offer a wide range of options for an individual appearance.

A corresponding programme has already been available for the G-Class for several years: the "G manufaktur" presents its own selection of materials and colours specially adapted to the vehicle architecture. With the introduction of the new MANUFAKTUR label, Mercedes-Benz now also offers a corresponding customisation programme for other model series such as the CLS, the Mercedes-AMG GT 4-door coupé and the S-Class long-wheelbase, as well as the Mercedes-Maybach S-Class.