With a sleek, dynamic and expressive appearance, the Buick Electra-X concept SUV unveiled in China brings Buick's all-new design language to life and projects the brand's vision for an electric and intelligent future.
Developed by GM's PATAC engineering and design team in Shanghai, backed by the global resources of General Motors, the Electra-X previews the production version of Buick's new generation of electric vehicles in China, underpinned by GM's revolutionary Ultium platform. It is designed to bring a safer, smarter and more captivating EV experience to a new generation of customers.
Inspired by the PURE Design philosophy, the Electra-X represents the continued evolution of Buick styling, which will be forward-looking and future-inspired. It has an expressive new face, sleek proportions, sophisticated details and purposeful innovation, that will appear on future Buick products.
"Buick is well known across China for its beautiful styling," said Matt Noone, executive director of SAIC-GM PATAC Design. "The Electra-X will be a significant game-changer for Buick in offering products that are not only electric but also sporty and attractive to younger customers. Many of the design elements from the concept will be applied on future production models."