BMW 7 Series Korea buyers now face a choice that feels deliberately scarce. BMW Korea is releasing 70 online-only editions this November, and the lineup centers on the facelifted flagship that reaches local showrooms on November 10. Prices span from 88 million to 226.6 million won, and the rarest cars will not linger on the order sheet. (Source details via BMW Korea.)
Scarcity Is the Real Marketing Play
Within the BMW 7 Series Korea drop, three First Editions carry 15 units each. The 740 xDrive M Sport arrives in matte Frozen Space Silver metallic at 196.1 million won, while the 740 xDrive Two-Tone asks 190.4 million won. The electric i7 60 xDrive Two-Tone sits at the top of the range, priced at 226.6 million won. Sales open through BMW Shop Online at 3 p.m. on November 10.
Inside, the M Sport First Edition gets Merino leather in Tartufo, Executive Lounge seats, and a 31.3-inch BMW Theatre Screen. Both gas cars rely on an inline-six with 48V mild-hybrid assist, rated at 400 PS. Still, the real question is whether buyers will pay for exclusivity alone. For context on BMW’s electric performance push, the BMW i3 M60 teaser shows where the brand is heading.
| ⚙️Engine / Powertrain | 3.0L inline-six with 48V mild-hybrid (740 xDrive) |
| 🐎Power Output | 400 PS (about 395 hp) |
| ⚡Peak Torque | (est.) 600 Nm (443 lb-ft) |
| ⏱️0-60 mph (0-100 km/h) | (est.) 0-60 mph in 4.9s |
| 🚀Top Speed | (est.) 155 mph (250 km/h) |
| 🔄Drivetrain / Gearbox | xDrive AWD / 8-Speed Automatic |
| 💰Starting Price / Est. | 196.1 million won (about $146,000) |
BMW 7 Series Korea Special Trims
The Black Editions are where the rarity gets serious. The M340i Pro Black Edition and the M340i xDrive Touring Pro Black Edition each bring Black Sapphire paint, black badges, and red brake calipers, with 10 units each available. The Touring is the one American enthusiasts will envy, because BMW has never sold an M340i Touring in the US. Only five i4 M60 xDrive Gran Coupe Pro Black Editions will be sold, and they produce 601 PS with a 3.7-second sprint to 100 km/h.
Pricing on the BMW 7 Series Korea lineup reveals a clear strategy. The M Sport First Edition costs 16.9 million won more than the priciest regular 740 xDrive, while the i7 First Edition adds 8.7 million won over the standard i7 60 xDrive. At roughly 1,340 won to the dollar, the six cars run from about $66,000 to $169,000. Korean figures include local taxes, so they say little about pricing elsewhere.
Reading the Business Case Behind Rarity
On paper, this is a smart way to refresh a flagship without discounting. In reality, 70 cars is a rounding error for BMW’s Korean volume, so the value lies in the resale aura. Expect the Touring Pro Black Edition and the i4 M60 to become the collector targets first. Ultimately, these editions signal the closing chapter of the G70 era, as production of the next-generation G50 3 Series has already started in Dingolfing. Read more of our analysis at Auto News Magazine.
Liam Campbell
Industry Intelligence & News Editor at Auto News Magazine. Tracking prototype spy shots, Nürburgring development mules, automaker corporate moves, and breaking global automotive scoops.
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