At this time, the Bugatti Vision Gran Turismo does not have a price, release date, or production plan. It is a real-life replica of the virtual concept that was designed for PlayStation’s Gran Turismo 6 video game in 2013. 


The model unveiled in Frankfurt can be seen and touched, but the Bugatti Vision Gran Turismo is actually a realization of the car designed in 2013 specifically for Sony’s massively successful video game Gran Turismo 6. All of the Gran Turismo games are available exclusively on the PlayStation gaming platform, with more than 70 million units of the console sold since the its introduction in 1997.


Turning from the brand’s paradigm of exclusivity, Bugatti president Wolfgang Dürheimer says, “This project makes our brand accessible to the millions of Bugatti fans throughout the world to say thank you for their loyalty.”