MINI is the perfect premium compact car for the modern city. Digitalisation and connectivity are increasingly changing the way we get around on a daily basis - and this change is taking place most rapidly and noticeably in urban areas. The MINI Vision Next 100 is MINI's answer to several key questions on urban mobility over the years ahead. In the cities of the future, will there be space for a car which engages at an emotional level? What will become of the "clever use of space" principle that underpins MINI? And how can MINI respond to a world becoming ever more digitalised and interconnected?
The core philosophy behind the MINI Vision Next 100 is the thoughtful use of the planet's resources in providing personal mobility. The motto "Every MINI is my MINI" describes a particular take on car-sharing. In the future, fans of the brand will be able to call on a MINI tailored to their personal requirements where ever they are, day or night. The MINI of the future will be available 24/7, able to pick its driver up from their desired location in a fully automated way and will adapt itself to the driver's individual tastes, interests and preferences. At the heart of this concept is fully connected digital intelligence.
Adrian van Hooydonk, Senior Vice President BMW Group Design, describes MINI's vision for the future: "MINI looks to offer smart and bespoke mobility in cities that engages all the senses. And in the future, you might not actually have to own a vehicle to enjoy the benefits."