Buick unveiled the Wildcat EV concept - an expressive vision of the brand's new design direction as it transitions to an all-electric future.
The Wildcat was developed to convey the all-new design language that will influence Buick production models for the foreseeable future. Buick's new tri-shield logo, mounted prominently on the body front and rear, symbolizes the design transformation and new production models will wear it starting next year.
"The Wildcat EV concept represents the real design future for the brand," said Sharon Gauci, executive director, Global Buick and GMC Design. "Buick has always been forward looking and this expression is a glimpse of where we're going, and the optimism we have for the limitless possibilities of an electric future."
The Wildcat EV concept also introduces a new, expressive face for Buick, distinguished by a bold, forward-leaning front-end appearance that features a low-mounted, trapezoidal grille. Sharp, high-mounted and horizontal check mark-shaped lighting flanks the vehicle, while the outer edges of the grille house primary lighting. The lighting elements are configured to create a unique welcome choreography when the driver approaches.