Adding the 'S' suffix means that Sant 'Agata's flagship now features a more aggressive design, new driving dynamics, and more power squeezed from the 6.5-liter naturally aspirated V12 engine. 

The Italians refer to it as "the new Aventador generation", though in fact it's a comprehensive mid-life cycle update. The S features a number of exterior enhancements that include a more aggressive nose, longer front splitter, a black diffuser at the other end, available in carbon fiber upon request, and rear wheel arches that are reminiscent of the Countach. 

All these visual updates pile up to a more than 130 percent improved front downforce over its predecessor, while the rear wing, which can be adjusted in three positions, is said to improve overall aerodynamic efficiency by 50 percent in the optimum position and by 400 percent in the low drag one. 

Lambo's engineers have tuned the Aventador's V12 to produce an additional 40 PS (39 HP) over its predecessor, for a total of 740 PS (730 HP) and 690 Nm (509 lb-ft) of torque. To achieve these numbers, the Variable Valve Timing and Variable Intake System have been optimized and the redline has been increased from 8,350 to 8,500 rpm.