Morgan Supersport Bespoke Shows Off Alligator Green With Fawn Leather Trim
Liam Campbell
2 minutes read
Morgan Supersport Bespoke configurations are now the brand’s clearest showroom statement. Morgan has shown a Supersport in deep metallic Alligator Green, paired with Fawn leather seats and trim. For a marque built on tradition, that is a surprisingly bold palette.
Photo Credit: @Morgan on Instagram
Inside the Morgan Supersport Bespoke Palette
Alligator Green gives the classic roadster a rich, metallic presence that flatters its tall, narrow proportions. Fawn leather softens the cabin, creating a contrast that feels deliberate rather than gimmicky. Polished wire-spoke wheels and chrome on the mirrors, windshield surround, and side-mounted spare cover finish the look.
On paper, a color swatch is a styling exercise. In reality, it is a margin play. Morgan builds in limited numbers, so every bespoke option lifts the average transaction value. Enthusiasts who remember the Morgan Plus Six drag performance already trust the engineering, so personalization becomes the emotional hook.
| ⚙️Engine / Powertrain | 3.0L Turbocharged Inline-Six (BMW B58) |
| 🐎Power Output | 335 HP (est.) |
| ⚡Peak Torque | 500 Nm (369 lb-ft) (est.) |
| ⏱️0-60 mph (0-100 km/h) | 0-60 mph in 4.2s (est.) |
| 🚀Top Speed | 165 mph (266 km/h) (est.) |
| 🔄Drivetrain / Gearbox | 8-Speed Automatic / RWD (est.) |
| 💰Starting Price / Est. | $185,000 (est.) |
Where Bespoke as Standard Pays Off
Still, the strategy carries risk. Supersport pricing already sits well above entry-level roadsters, and buyers have plenty of hand-finished alternatives. Each added option pushes the final invoice higher, so Morgan must prove the premium holds.
Pricing typically starts around $165,000 to $200,000 (est.) before options. Buyers wanting this exact finish should configure through Morgan Motor Company directly, since regional pricing and bespoke packages vary.
Resale Value and Enthusiast Appeal
Meanwhile, one-off colors tend to divide buyers at resale. Conservative specs hold value more reliably, yet unusual builds often attract collectors willing to pay up later. My prediction is that this Alligator Green car becomes a talking point at Morgan club events for years.
Final Verdict on Morgan’s Color Gamble
Ultimately, the Morgan Supersport Bespoke proves personalization can be a serious product strategy. Visit Auto News Magazine for more industry intelligence on low-volume manufacturers and their pricing battles.
Liam Campbell
Industry Intelligence & News Editor at Auto News Magazine. Tracking prototype spy shots, Nürburgring development mules, automaker corporate moves, and breaking global automotive scoops.
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