Dubai's M Monogram Atelier unveils the G 3.0 ICONIC, a 50-unit bespoke G-Class with 24-inch forged wheels and Cognac Nappa leather.
M Monogram G-Class Turns Heads With 24-Inch Forged Wheels and Rare Cognac Interior official exterior hero view
🚀 Key Takeaways:
• Dubai’s M Monogram Atelier has launched the bespoke G 3.0 ICONIC.
• Production is capped at strictly 50 units worldwide.
• Standout hardware includes 24-inch forged wheels and Cognac Héritage Nappa leather.

The M Monogram G-Class arrives from Dubai-based M Monogram Atelier as a bespoke reinterpretation of Mercedes-Benz‘s utilitarian icon. Called the G 3.0 ICONIC, this build targets collectors who want rarity far more than a factory order sheet.

Wheels That Redefine the Silhouette

Those massive 24-inch forged alloys are the first thing that catches the eye. Their scale fills the arches and pushes the boxy G-Class profile into territory the factory never explored. On paper, wheels this large punish ride quality. The engineering team must have retuned damping and clearances to keep the package usable.

Mercedes-AMG engineers have chased this kind of stance before, most famously in the MANSORY widebody G 63 AMG. Still, the Dubai team leans into spectacle, trading subtle proportions for a theatrical stance that demands attention in any parking lot.

⚡ M Monogram G-Class
Fast Specs
⚙️Engine / Powertrain 3.0-liter turbocharged inline-six with mild-hybrid assist (est.)
🐎Power Output 367 HP (est.)
⚡Peak Torque 500 Nm (369 lb-ft) (est.)
⏱️0-60 mph (0-100 km/h) 0-60 mph in 5.9s (est.)
🚀Top Speed 130 mph (209 km/h) (est.)
🔄Drivetrain / Gearbox 9-Speed Automatic / 4MATIC AWD
💰Starting Price / Est. $700,000 (est.)

Inside the M Monogram G-Class Cabin

Inside, handcrafted Cognac Héritage Nappa leather replaces the utilitarian palette with warmth and a hint of old-money indulgence. Meanwhile, the stitching and panel fit point toward craftsmanship rather than a gadget race. Materials, not screens, define this cabin.

Rarity Economics and Residual Value Play

Only 50 units will be built, and this example is the first in the series. The M Monogram G-Class competes less with the standard G-Class order book and more with coachbuilt rarities. Ultimately, scarcity could make it a serious residual value play, though tariffs and regulatory headwinds in key markets may temper that enthusiasm.

My prediction? Within a decade, this 50-unit G-Class will trade hands at a substantial premium. For buyers chasing exclusivity over outright performance, the build delivers. On paper, the 367 HP inline-six is no track-day weapon, so the appeal here is pure collectability.

Liam Campbell
Written By

Liam Campbell

Industry Intelligence & News Editor at Auto News Magazine. Tracking prototype spy shots, Nürburgring development mules, automaker corporate moves, and breaking global automotive scoops.

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