The LARTE Design BMW 7 is the latest flagship to receive the tuner’s ‘LARTE PERFORMANCE’ treatment. Finished in grey, the sedan trades its polished corporate face for a far more belligerent stance. Ultimately, the front end tells the whole story, so that is where we start.
Carbon Bonnet Trades Polish for Attitude
Lifting the hood reveals a bespoke carbon fiber piece with prominent vents cut into its surface. Those openings serve a purpose beyond looks, since they help extract heat from a large sedan that already carries serious mass. Even so, the vents are the most visible departure from BMW’s clean, understated design language.
Larte has applied similar full-black logic before, most notably on the 2022 BMW X6 From Larte Design. Carbon-heavy front ends have become a signature of the tuner. Meanwhile, the extended splitter reaches further forward than the factory unit, sharpening the nose.
| ⚙️Engine / Powertrain | 3.0L Turbocharged Inline-Six with Mild Hybrid (est.) |
| 🐎Power Output | 375 HP (est.) |
| ⚡Peak Torque | 540 Nm (398 lb-ft) (est.) |
| ⏱️0-60 mph (0-100 km/h) | 0-60 mph in 5.0s (est.) |
| 🚀Top Speed | 155 mph (250 km/h) (est.) |
| 🔄Drivetrain / Gearbox | 8-Speed Automatic / RWD or xDrive |
| 💰Starting Price / Est. | $110,000+ (est.) |
On paper, a wider front lip looks convincing. In reality, LARTE has not published downforce or cooling figures. The real test is whether the aero changes hold up at motorway speeds without upsetting the car’s balance.
LARTE Design BMW 7 Business Case Examined
Pricing for the package has not been disclosed, and inquiries route through a representative rather than a public price list. Expect the total to sit well above the donor car, which already commands a six-figure sticker. The 24-hour proposal turnaround points to a bespoke, low-volume business model rather than mass production.
In the luxury sedan segment, the Mercedes-Maybach S-Class sets the benchmark for factory exclusivity. Still, buyers can configure a standard 7 Series through the official BMW website, which makes the aftermarket kit a harder sell against a fully specified original.
Where This Build Fits the Market
Resale value will hinge on whether the kit is removable and reversible. Collectors rarely pay a premium for a custom bonnet, so the appeal stays niche. Ultimately, this is a statement piece for a dedicated buyer, not a volume play, and that is exactly how LARTE seems to want it.
Photo Credit: @lartedesign on Instagram
Liam Campbell
Industry Intelligence & News Editor at Auto News Magazine. Tracking prototype spy shots, Nürburgring development mules, automaker corporate moves, and breaking global automotive scoops.
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