The Ferrari Luce has finally reached London, and it arrived with the quiet menace of a Prancing Horse in full stride. Spotted being reversed into a showroom, this matte grey example turns the Ferrari Luce London story into a crowd-puller before a single lap has been turned. For a brand built on combustion, its first EV deserves a hard, critical look.
Ferrari Luce London Makes a Tight Entrance
Getting the car through the narrow doorway was no small task. The mirrors had to be folded in, and the trailer was reversed with the precision of a slalom run. Onlookers filmed every centimetre, which says a great deal about the marque’s pull.
Inside, the cabin breaks from the usual Maranello script. A slim three-spoke wheel, metal-finished physical controls and a brown interior sit beside a digital display and a centrally mounted touchscreen. Recalling the street theatre of this Gordon Ramsay Ferrari F40 in London, the Luce reminds us that Ferrari has always thrived on attention. Still, tactile switchgear is a welcome nod to drivers who miss real feedback.
| ⚙️Engine / Powertrain | Four-motor electric powertrain with 122 kWh battery |
| 🐎Power Output | 1,050 HP |
| ⚡Peak Torque | 990 Nm (730 lb-ft) |
| ⏱️0-60 mph (0-100 km/h) | 0-62 mph in 2.5s |
| 🚀Top Speed | Not disclosed |
| 🔄Drivetrain / Gearbox | Four-motor AWD EV |
| 💰Starting Price / Est. | $550,000 (est.) |
Four Motors Chasing Pure Electric Thrust
On paper, the numbers are absurd. Four electric motors deliver 1,050 hp, and throttle modulation at this scale will test any driver’s left foot. Full specifications are listed on Ferrari’s official website.
Yet the purist in me worries about mass. A 122 kWh battery is heavy, and curb weight will blunt the apex sharpness that defines a true Ferrari. Electric steering racks also tend to filter the road, so the chassis must communicate honestly through every mid-corner kerb.
Will Analog Purists Ever Forgive It?
Range matters too. A claimed 330 miles suits city commuting, but resale will hinge on how the Luce handles a full day at a real circuit. My bold prediction is that early examples, especially matte finishes, will trade at a premium among collectors.
Ultimately, this Ferrari Luce London sighting proves the Maranello crowd still craves theatre. Whether the Luce earns its place in the pantheon depends on whether Ferrari keeps the steering honest. Follow more sightings at Auto News Magazine.
Photo Credit: @tfjj on Instagram
Marcus Vance
Senior Track & Performance Editor at Auto News Magazine. Veteran automotive journalist specializing in chassis dynamics, apex telemetry, track-day specials, and high-revving mechanical purity.
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