With the Lincoln Zephyr concept, the premium brand previewed a production model that is slated to debut later this year only for China. It was unveiled during the Auto Shanghai 2021 as a beautiful show car that takes a look at the not-so-distant future of the automaker. With its latest project in cooperation with the Art Center College of Design in Southern California, however, Lincoln wants to imagine how its vehicles could look like in 2040 and beyond. But that’s not the full story.
Lincoln global design director Kemal Curic tasked four teams from the Art Center, which has a solid relationship with the manufacturer, to envision not only the cars the brand will produce 20 years from now but also the world in which those vehicles would live and the lives of the people who would drive them. It was much more than just drawing four vehicles as the work also involved the development of a short film. From Motor1.