The all-new 2024 Toyota Land Cruiser model year with the codename 250 or J250 has been finally shown for all markets, with name Prado for some countries. Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin.
Since its introduction in the U.S. market in 1958, the Land Cruiser evolved over the years from the legendary two-door models like the 40 Series with its fold-down front windshield, white roof, and rear jump seats to the capable yet fully loaded 200 Series, which was the last generation to be sold in the States and combined Land Cruiser’s unbreakable strength with premium luxury features. Now, Land Cruiser stays true to its heritage, returning as a high-quality off-roader at a more accessible price point that will take a wider range of customers on numerous backcountry adventures across the globe.
The interior of the new off-road SUV will be offered with five or seven-seat configurations and a base trim with minimal options and small screens or a premium with large screen and more options.